For the launch of Catrice's global highlight product, the Invisible Foundation, we packed our stuff and left for an incredible adventure to create a content campaign that made a big bang across 10 markets. In partnership with VOGUE, we created a story around the exploration of individual comfort zones by bringing together iconic Kim Cattrall, Bill Kaulitz and Mina El-Hammani in an equally iconic location: The Invisible House in the National Park of Joshua Tree.

100.000.000 views, tons of likes, comments and even adaptions of the campaign by fans and followers - this trio just hit the sweet spot and became an early Christmas present for the internet.

To translate this global approach into the target markets, we invited 10 ambassadors from Finland, the Netherlands, Poland, Italy, Hungary, Czech Republic, Spain and Germany for an exclusive event and content production to the desert as the campaigns local extension.

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