It was time to set the record straight: fans consider Bausa as one of Germany’s most versatile musicians – and the Red Bull Soundclash was the perfect stage to prove it.  

Before the showdown took place in his hometown Stuttgart in front of 13,000 people, we followed his journey to the top of Germany’s musical landscape, crossing off three continents, a festival season and his album tour.

In order to tell his story, we created a content strategy spanning across six months, driving awareness to the event and the artists involved. In the course of that we produced a video series, a music video and animated artist announcement clips for both Red Bull and talent channels.